Calling all bee keepers and indeed hoteliers looking for innovative ideas.
So often food products are best sold after a tasting and there is no better way to promote a new product than when people are on holiday.
Malcolm and Diane Tait discovered a wonderful local honey when it was served to them on the breakfast buffet at the Princess Yiaza Hotel in Playa Blanca on the holiday island of Lanzarote. The large honey comb was not only eye catching but delicious to eat.
Of course it is not just bee keepers who can make use of this promotional idea; any kind of artisan food producer could put it to good use. I particularly remember the small bottles of locally produced extra virgin olive oil offered to guests in the many up-market guest houses and b&bs in the Margaret River area of Western Australia. Nearer home small boxes of local fudge or chocolates do the same job. The idea benefits both the food producer and also reflects well on the thoughtfulness of the host.